Froot Loops needed an updated look, so borrowing from a few up-aged pop animated shows, I illustrated and proposed the static 2-D style explorations below. The team then decided to use 3-D animation instead of 2-D. Our preferred 3-D vendors would have done a fine job, but I researched and ultimately found Nathan Love-NYC. (please see their treatment video below). The work I've put in here has changed the look of this brand forever.

Style Exploration Illustrations

Froot Loops 3D

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