GOLDENTECH

Golden Tech is an IT service company who thinks IT service companies should be more approachable, so they asked if we could help them express this vision through their brand. I dug around a bit and discovered their name was inspired by the owner's beloved Golden Retriever. So I ran with that.

Below is new branding and identity I created by combining man's best friend with a geometric illustration style (popularized by illustrator, Josh Brill). I think this solution brings emotion and technology together in a very smart and honest way, thus achieving approachability in this category.