Golden Tech is an IT service company who thinks IT service companies should be more approachable, so they asked if we could help them express this vision through their brand. I dug around a bit and discovered their name was inspired by the owner's beloved Golden Retriever. So I ran with that.
Below is new branding and identity I created by combining man's best friend with a geometric illustration style (popularized by illustrator, Josh Brill). I think this solution brings emotion and technology together in a very smart and honest way, thus achieving approachability in this category.
Logotype and Brand Icon