I grew up on the line: "Show 'em that you're a tiger, show 'em what you can do." Fast forward 20 years and I'm the art director for Frosted Flakes.

Below is a :60 editor's cut video from the Show Your Stripes campaign my team launched (aired :30's available upon request). While the original tone was upbeat and pop-y, I like this as I think the spirit of sport is different in the real world. In the video you'll see scenes, sets, uniforms, and props I either designed, helped design, or directed the design of. I've also included the Show Your Stripes logo (thank you Jason F.), box, and the campaign look applied to by the web team. Enjoy.

:60 Editor's Cut

Logo and Box Designs


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