FROOT LOOPS
When I began work on Froot Loops, I inherited a 2-D cel animated style from the creative team before me. I then served to transition the brand from 2 to 3-D animation. Below you'll see "Jelly," the 2-D spot I'm most proud of working on. I've also added my concept illustrations for a new 2-D direction, treatment from the studio, Nathan Love-NYC , who I chose to take the brand into 3-D, and one of their finished 3-D broadcast/web pieces. While I did not work directly on the final 3-D spots, I am responsible for their architecture and have thus changed the brand forever.
